Innovation
Creativity
techniques
SITUATION
- Brainstorming is the best-known creativity
technique (1950)
- If creative ideas are formulated,
evaluation is very fast and the idea cannot develop
- A professional platform for different
creative techniques for various business questions and issues does not
exist
- A systematic understanding of creative
techniques does not exist
- A problem or solution process based on creative techniques is not anchored in the company’s meeting culture
SOLUTION
- A broad toolbox of creativity techniques:
intuitive, discursive, and combination methods are established
- A team of multipliers at the level of
management/opinion leader at staff level acting as creativity agents for
the company
- Creativity agent immediately empowered on
specific, practical, relevant business issues of the company
- Establishment of various creative
techniques for badly structured and well-structured business issues
RESULT
- Achieving business targets
- Long-term, strategic security
- Successful sales management
- Sales motivated by success
- Secure workplaces
- Increase in profits
- Continuous feedback of success for
permanent contribution of innovative creators
- Differentiation from competition
- Secure the future
- Stabilize your market position
AW Investment Advisory represents and collaborates with Winner/s Edge (Germany) in matters of Business Management addressing issues of Leadership, Strategies, Culture, Innovation, Digitization and Sales in a program called International Steering by Sales Resulting.
www.thesellingmachine.sale
Thanks
Muchas gracias.
José Carlos Álvarez Tobar, PADE IESE
Strategic Advisory
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