Sales Resulting (Chapter 1)

Sales

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Sales Resulting

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SITUATION

• Sales decline, the expected returns are not achieved
• No success despite intensive consulting/training/coaching
• Market position is weakened, competitors do better
• The product (solution) to be utilized is not placed successfully in the market despite attractive potential
• The company has ambitious, realistic goals but the sales staff lacs motivation, bite, motivation, the willingness to change
• Lack of familiarity with excellence in strategy development at the managerial level

SOLUTION

• New, systemic sales approach: Result Framing
• Similar to the GPS guiding you in your car, outside sales/the selling team guides you to success
• The method works with guide rails focusing systematically on the RIGHT things: potential, customer, time, decision makers, sales levers
• Outside sales staff/the selling team must not (!) change, the Result Framing method mandatorily guides toward the right focus
• The first successes are visible in
  3 to 6 months
• This method of Sales Resulting is sustainable and reacts flexibly to the dynamic of the market

AW Investment Advisory represents and collaborates with Winner / s Edge (Germany) in matters of Business Management addressing issues of Leadership, Strategies, Management by Example, Innovation and Sales in a program called International Sales Steering by Sales Resulting.

José Carlos Álvarez Tobar. Advisor

Member of the Advisory Council
AW Investment Advisory

www.awinvestment.eu

jcalvareztobar@gmail.com